Google signed a contract with Mashable, the owner of social search network Aadvark, on purchase of its search engine. Google decline to reveal detailed information about the agreement.
TechChrunch, that first reported the news of Google's acquisition, announced that the company acquires Aadvark for around $50 million.
Aadvark was founded by ex-Googlers, and rised about $6 million to date. Aadvark is a service that allows users ask questions and get immediate answers that are written by other users.
There are no specific informations on how Google will use Aadvark, but there are some speculations. The company might use it to make its service better, to improve search results. It is possible that Google will keep it as a social search engine but under different name.
I think that the company is rising in power, by aquiring or starting another service. It may be a successful attempt, because Google user will willingly use other way to find information than just simply browsing websites. Sometimes it may be faster way to answer question than cannot be found by ordinary Google.
Source: CNN article
There are no specific informations on how Google will use Aadvark, but there are some speculations. The company might use it to make its service better, to improve search results. It is possible that Google will keep it as a social search engine but under different name.
I think that the company is rising in power, by aquiring or starting another service. It may be a successful attempt, because Google user will willingly use other way to find information than just simply browsing websites. Sometimes it may be faster way to answer question than cannot be found by ordinary Google.
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