Monday, May 3, 2010

The H.264 Encoding Boom

Steve Jobs announced last month that Apple doesn't need Adobe Flash on its mobile devices and that the company has substitutions to Flash videos. He basically meant HTML 5 videos with H.264 codec. H.264 is a more modern format and that is why it is supported on Apple devices. Jobs believes that this the future of Web videos, and we have sufficient grounds for thinking so too. Based on Encoding.com data that is presented on the graph above H.264 is becoming more and more popular format. Encoding.com is a company that encoded over 5 million videos over the past year for many websites like Nokia or MTV. The company believes that the graph represents Web in general and they are right. 40 percent of all videos on the Web are YouTube videos that are available in H.264 format.
It's good that Apple is looking to the future, but I think they should concentrate a little bit on the present situation.Right now 70 percent of Web content is Flash based, and Apple doesn't have solution, so there are many complains. On the other hand, maybe it is not worth to come up with something for now, because the technology is developing so fast that we will see HTML 5 in very near future. 
Source: TechCrunch
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