Adobe has launched a campaign to change Apple's mind about Flash. The campaign includes advertisements like the one above, a website promoting the idea with facts about the Web ("truth about Flash"), and an open letter from Adobe's co-founders. The letter doesn't say anything about Apple or Steve Jobs, but it is obviously aimed at the iPhone producer. The campaign is a response to Jobs' criticisms on Flash and the company's refusal to use Flash on its devices. The letter discusses the open market and the freedom of choice for users:
We believe that consumers should be able to freely access their favorite content and applications, regardless of what computer they have, what browser they like, or what device suits their needs. No company - no matter how big or how creative - should dictate what you can create, how you create it, or what you can experience on the web.
When markets are open, anyone with a great idea has a chance to drive innovation and find new customers. Adobe's business philosophy is based on a premise that, in an open market, the best products will win in the end - and the best way to compete is to create the best technology and innovate faster than your competitors.
We believe that Apple, by taking the opposite approach, has taken a step that could undermine this next chapter of the web - the chapter in which mobile devices outnumber computers, any individual can be a publisher, and content is accessed anywhere and at any time.
In the end, we believe the question is really this: Who controls the World Wide Web? And we believe the answer is: nobody - and everybody, but certainly not a single company.
We believe that consumers should be able to freely access their favorite content and applications, regardless of what computer they have, what browser they like, or what device suits their needs. No company - no matter how big or how creative - should dictate what you can create, how you create it, or what you can experience on the web.
When markets are open, anyone with a great idea has a chance to drive innovation and find new customers. Adobe's business philosophy is based on a premise that, in an open market, the best products will win in the end - and the best way to compete is to create the best technology and innovate faster than your competitors.
We believe that Apple, by taking the opposite approach, has taken a step that could undermine this next chapter of the web - the chapter in which mobile devices outnumber computers, any individual can be a publisher, and content is accessed anywhere and at any time.
In the end, we believe the question is really this: Who controls the World Wide Web? And we believe the answer is: nobody - and everybody, but certainly not a single company.
It is a interesting move from Adobe, but in my opinion it unluckily it won't be successful, because Apple is unlikely to change its mind so easily. Apple probably new all these facts before and knowingly just ignored them. The company is sure that other technologies like HTML 5 will help in the future, but they don't have solution for the present situation. On the other hand, what this campaign is trying to achieve is to turn people against Apple and rise more complains on Jobs' company from users. The results will be visible soon.
Source: CNET, Engadget, Adobe
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