Thursday, May 20, 2010

Adobe Upgrades Flash, Aiming to Prove Jobs Wrong


Adobe prepares update for its flagship product, Flash. The new version, Flash 10.1, supports touch screens and is especially aimed to improve performance on mobile devices. The company says that it runs videos more smoothly, uses less battery, thus extends battery life and takes advantage of faster mobile processors. As company has earlier announced, 19 of 20 largest handsets producers plan to offer Flash on their devices. Google's operating system, Android, is used by about dozen smartphone manufacturers, and Flash will be available on Android devices by December.
There is a bad side of this: Flash videos won't run the same way on all handsets. Much depends on mobile processors and graphic chips. Slower chips will result in larger battery consumption.
Apple's ban on Flash causes huge issues, for example for advertising companies, because most of ads are made in Flash and they just don't run on iPhone, iPod or new tablet, iPad. I think that consumers will decide whose strategy is better. Will Apple's stubbornness and consistency in maintaining its devices without Flash for better performance prove better? Or maybe other companies like Google will success with their openness for new untested technologies. 
Source: Businessweek
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